Self Harm Awareness Day

Self Harm Awareness Day (SHAD) is marked annually on 1st March to raise awareness, reduce stigma and promote help-seeking around self harm. In the UK and globally, it’s an opportunity for individuals, communities and organisations to speak with one voice in support of those affected. Everyone is encouraged to get involved and help to spread the message.

What Is Self Harm?
Self harm involves intentionally causing harm to oneself, such as cutting, burning, self-hitting, overdosing, or ingesting harmful substances. These behaviours are coping mechanisms – not attention-seeking or ‘crazy’ – but ways of managing intense emotions. Self harm can affect anyone, regardless of age, gender or background. 

Why Do People Self Harm?
People self harm for many reasons, including bullying, academic or work pressures, family conflict, relationship issues, low self-esteem, anxiety, depression, identity struggles, bereavement, abuse or addiction. There is no single cause.

What Can Help?
Recovery is possible. Speaking to someone—a friend, relative, GP, counsellor, or support organisation—can be the first step. No one should feel alone and support is available. Organisations like Harmless and Samaritans are here to help.

Get Involved in 2027
The theme for Self Harm Awareness Day 2027 is No One Weathers the Storm Alone, encouraging connection, making reaching out easier, and creating space for safe, compassionate conversations. To join the campaign, receive regular SHAD updates and sign-up to receive our media pack ahead of the day, please complete the form below.